Our Ecosystem
Our startup partners insde the Btwinz SaaS Ventures network, venture builder whose goal is to detect and help the best French and international SaaS

Btwinz SaaS Ventures

Co-founded by Didier and Bertrand Fredenucci two years ago, Btwinz SaaS Ventures is a venture builder which aims to find and accelerate SaaS solutions from France and abroad.

These innovative solutions must follow the following criteria:

  • Generate an immediate ROI to brands and retailers
  • Available as a SaaS solution, rather than as a program to be installed

With more than 20 new clients per month, Btwinz SaaS Ventures already offers its services owing to an ecosystem composed of eight companies to more than 250 brands!


Mazeberry

Since 2011, Mazeberry has been the data driven solution Marketing Directors have been dreaming of.

Mazeberry presents a smart data approach which helps advertisers to make decisions in line with their advertising budget.

Directly connected to data collection tools (CRM, DMP, Web Analytics, AdServer), this solution provides a very precise analysis of multi-levers’ path, cross-devices and offers attribution and contribution indicators.

Mazeberry provides customizable dashboards owing to a simple interface. It is fitted with an efficient customer journey analysis algorithm, which already allows marketing departments to reduce their costs by between 20 and 50%.

The company is currently leader in France with over 100 customers including Corsair, 3Suisses, Jennyfer, MonAlbumPhoto, Sarenza, Boursorama…


Alphalyr

Alphalyr offers a solution which allows collected web data and analytics from brands to become predictive. Our mission is to control, straighten out and prepare the data at the disposal of Digital Management so as to establish reliable and predictable dashboards.

For instance, Alphalyr allows you to visualize the expected monthly turnover at the beginning of the month. You can finally focus on your job – anticipate and decide !

Our work also allows you to ensure the trustworthiness of data root used by Mazeberry, Quanta or Catalisio.

With more than 30 customers such as SMCP, Bricomarché, Materiel.net, Medecins Sans Frontière and PizzaHut, our solution allows you to jump from big data to trusted data.


yReceipts

yReceipts allows retailers to collect customer data at the point of sale by offering a brand image e-ticket which is sent in real time. The collect rate went up by 50% in the UK with 80% of opt-in. yReceipts allows you to enhance your loyalty program, to identify non-identified transactions, to react in real time with customized offers and to retrieve in-store customer experience during the transaction.

Keep ticket design under control and transform e-tickets into a powerful commitment channel with your customers. Put dynamic and targeted content into your original tickets, and improve social media interactions.

Our application is non-intrusive, does not require any changes on your EPOS cash register system. It can be deployed remotely in all your stores and for all your markets. Connect in real-time with customers in-store and transactional data so as to enhance your CRM, data analytics, experience and customer notification, ESP and other systems with brick and mortar data.

Measure offline performance and ROI of online campaigns by connecting them to the transactions performed in store.

yReceipts has won numerous prizes, in particular at the World Retail Congress 2015 “Best Innovation Technology for Retailers”, working with customers such as Mothercare, Gant, Timberland, Max Mara, Puma, Eleven Paris…


Quanta

QUANTA is an Technic Performance Analytics solution developed for the digitals and eMerchandising responsibles. It allows them to improve their conversion thanks to the optimization of the reaction time of every step from the sale tunnel.

The app allows eMerchandisers :

  • To follow in a deeper way the disponibility of the sale tunnel thanks to advanced surveillance functionnalities
  • To automatically research in the heart of Magento the priority optimizations to make in order to improve conversion

Thanks to the reccomandations gaven by QUANTA, websites such as ETAM saw their conversion improve by more than 20%, resulting an additionnal turnover counted in millions of euros.


Catalisio

Co-founded in 2014 by two former Sarenza employees, Catalisio is a SaaS decision making solution for E-commerce. The aim is to help e-merchants increase their conversion by using their search data more wisely.

If properly used, users’ search requests in search engines are an endless source of information directly linked to customer purchases..

A good understanding of these requests and their performance allows merchants to likely gain conversion with SEO, SEA, and in other areas! Catalisio offers a solution that allows merchants to make use of their search and analytics data in both a simple and effective way, by allowing the user to better understand the performance of these requests.

Their innovative approach has already seduced several big names of E-commerce, among which Sarenza, Vestiaire Collective, 1001Pharmacies and Evaneos have signed up.