We are convinced that merchandiser's intelligence and creativity can offer way better performances than any algorithm or calculation program.
We believe that a quality data is a useful data, that data analysis is able to give the necessary signals to make any business grow, that a good product constantly evolves and the best way to make it happen is to be simple and efficient.
We are developping a data hub which focuses around the product, and are working everyday to find new uses to those data.
Born from the experience acquired at the advertiser as webanalytics responsible of Redcats group, Merchandising.IO's ambition is to make eMerchandisers's data understandable and visual.
The tool is introduced for a bêta-testing into the teams of Balsamik. The app receives feedbacks from about fourty daily users : merchandisers, product leaders, buyers.
Thanks to the success of the app's bêta-test, the Merchandising.IO project joins Euratechnologies's incubator in Lille, before being accelerated 5 months later, in December 2014.
The team gets bigger in January 2015 for its official commercial launching as a SaaS.
Merchandising.IO is part of the first Réseau Entreprendre Nord's laureates, which now accompany the app into its development.
Less than 6 month after its launching, the app has already seduced 10 important companies in the eMerchandising market, such as Motoblouz, LaRedoute or Celio.
At the end of 2015, Merchandising.IO associates with Btwinz SaaS Ventures, venture builder whose goal is to detect and accelerate the best french and international SaaS solutions.
Merchandising.IO is part of the 200 most influents French SaaS, and counts now more than 20 clients, with 12 of them as a part of the top 100 French eMerchandising.